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Become a Certified BYS Coach

Get Certified and own your own Book Yourself Solid coaching business.

Spend 5, inspired, connected, and exciting days in Philadelphia, at the luxurious, Radisson Plaza-Warwick Hotel, June 9-13, 2010, and discover how to deliver the renowned business building system for small businesses and independent professionals.

I’ve been asked for years by 100’s of coaches, consultants and professionals if I would offer a Certification in the Book Yourself Solid® System. In the past, I respectfully said, “no,” because I didn’t want to promote a watered down version of what is largely considered the most important and high-integrity system for getting clients.

I needed to know that I could keep the brand consistent… that I could trust others to guide business owners through the Book Yourself Solid® system in the same way I have time after time. Meaning, I wanted to be sure that those trained in the BYS system could get completely booked solid—and fast!

Over the last 2 years, I have personally certified 5o Book Yourself Solid Coaches in order to perfect the training. And, it works. Big time. Now, it’s time to open up the certification to you so you can have your own booked solid coaching and consulting businesses.

I have listened to you and I know what you need to succeed in this industry. You need real, marketable, recognizable, branded protocols to build your own coaching business. You need a known brand that is sales-ready.

If you are in the coaching or consulting business, or are just starting out, I want to extend an invitation to you to build and grow your business using the high-integrity Book Yourself Solid system… the system I’ve put my heart and soul into and, most importantly… has helped tens of thousands of business owners get booked solid.

A Turnkey Solution to Building Your Business and Your Name

The Certified Book Yourself Solid Coach License gives you:

But, as my red velvet rope policy indicates, I don’t work with (and certainly won’t accept) just anyone with a pulse and a checkbook.

Looking for a few good men and women.

I’m looking to select only the best candidates; coaches and consultants that I would hire myself, send my clients to, and suggest to my closest friends.

I’m looking for professionals of the highest caliber who will be as dedicated to their clients as I am…professionals who are willing to use my tools and already proven methods from the Book Yourself Solid system to build their own successful and dynamic businesses. I want these coaches to use the Book Yourself Solid name to garner their own success.

If I give you the content and the tools — you’ll succeed.

Aligning yourself with the Book Yourself Solid brand (and being personally trained by me) is a way to have direct access to me and my top coaches, trainers, and consultants, my learning guides, Internet platform, PowerPoint presentations, tele-seminar outlines, inclusion on my websites, and so much more…

I want to help you and your clients do big things in the world. I dream of you having a transformational impact on those you serve. This certification was invented for that.

Behind The Red Velvet Rope

Here’s more of what you can expect. The Book Yourself Solid Coach Certification will also:

And, don’t forget the 12-months of follow up, group mentoring from me. Each month we’ll get on the phone and I’ll guide you toward success.

Oh, plus, check this out, you get FREE access to all my Booked Solid University tele-seminar trainings and live events at Booked Solid University. Yes, you get courses in book proposal writing, money management, viral video marketing, information product creation, business fundamentals, project mastery, personal mastery, business operations, and more (worth over $3000). You’ll have entrepreneurship mastered in no time.

Basically you get everything I’ve created to build your Book Yourself Solid business.

I’ll even teach you how to sell Book Yourself Solid products to supplement your income.

I will provide you with the necessary skills and tools to train and coach business owners on how to get as many clients as their heart desire – the Book Yourself Solid way.

The Training – Where, When, and What:

Radisson Plaza-Warwick Hotel Philadelphia (see picture)
1701 Locust Street, Philadelphia PA 19103 
Reservations: 1-800-395-7046 US/Canada Toll-free 
Telephone: (215) 735-6000 Fax: (215) 790-7766 
When you register you’ll receive a special room rate code. 
I’ve negotiated a super-low rate of $119/night for such a luxurious hotel. 
(We can also help match you up with a roommate.)

Day 1, June 9: 9am – 5pm (1.5 hour lunch break): Learn the Book Yourself Solid teaching methodology and protocols.

Day 2, June 10: 9am – 5pm (1.5 hour lunch break): Master basic and advanced Book Yourself Solid coaching principles. Discover exactly what clients are expecting from you as a Certified Book Yourself Solid Coach. Determine the most productive way to work with different types of clients.

Day 3, June 11: 9am – 5pm (1.5 hour lunch break): Learn the secrets of how to sell Book Yourself Solid coaching packages. Plus, how to manage client expectations, how to hold them accountable, and how to set up realistic project timelines. You’ll also learn how to effectively and efficiently manage your new Book Yourself Solid business.

Day 4, June 12: 10am – 5pm (1.5 hour lunch break.): Live interactive, practical coaching demos, walk throughs on how to use the Book Yourself Solid marketing materials: copywriting campaigns, PowerPoints, speeches, tele-seminars, special reports, mini-courses.

Day 4 Bonus: 7pm till…. A Celebration Reception hosted by me (with secret special guests).

Day 5, June 13: 9am – 1pm: Wrap up, Q&A, Final Exam and Graduation

Here’s what a few of the Certified Book Yourself Solid Coaches have to say:


“After years of toying with the idea of launching a coaching practice (but not having the time to develop one from scratch), I am now helping freelancers get booked solid through the most effective small business development system around. When I first read Michael’s invitation to apply for BYS Certification, I was convinced there must be a catch. The offer seemed too good to be true. But it took less than a minute (less than 30 seconds, actually!) to remember who was making the offer. Michael doesn’t mess with catches! My application went in, and the rest is history. I am now part of a group of incredible professionals who are committed to thinking big and helping their clients do the same. I have the tools and resources I need to operate my coaching practice successfully. And I have a fabulous mentor in Michael. What could be better?”

- Trish Lambert, Certified Book Yourself Solid Coach®

“For almost 10 years now I have wanted to coach, consult and speak. I hadn’t found any information out there or program though or person whom I felt I could align with. I read BYS a year ago when it was given to me by my girlfriend as a response to a business question I had asked. I read the book and APPLIED IT. I saw that it worked. I saw that I could be me and still get results. I thought it would be cool to coach on this because there are so many other bad solutions out there. I felt it was time for people to have something truthful that worked. Then came the invitation so I took it. I am now BYS certified and am off to a fast start! In fact, my first week out as a BYS trainer I went to a networking meeting where each person gave their “30 second commercial.” I didn’t give one of those. I talked about being a BYS Certified Trainer and before I could even finish 12 people asked me for more information.”

- Rob Thomas, Certified Book Yourself Solid Coach®

“I grew my gross revenue by over 600% using the Booked Yourself Solid system. So of course, being a great believer, I said yes to the invitation to apply for the first BYS certification class. While I could have done a detailed analysis of my return on investment, I didn’t because I know Michael Port, trust him and was sure that whatever he was going to provide would be way beyond what I could anticipate.

Off to training I went with few expectations and open to learn. Not only was I not disappointed, my expectations were exceeded beyond even my wildest dreams. I left having engaged in an unbelievable and high energy learning experience. More importantly, I learned the tools and strategies to be effective as a Booked Yourself Solid Certified Trainer, and met new colleagues and made friends in my fellow coaches that have already enriched my life immeasurably. (No great surprise, Michael attracted an amazingly talented, bright, creative group of people).

As for my “return in investment,” I returned to my office, with a full system that I was confident I could immediately implement successfully. My confidence was not misplaced as I booked enough clients within the first ten days to re-pay my initial investment. Most importantly, much more so than money, this certification provides me with a system to coach and serve more people, more quickly. And more importantly than everything else? I have the privilege of being affiliated with Michael Port – someone whose integrity, honesty, creativity and generosity of ideas, input and caring have had a profound impact on me personally and professionally.

So to sum up – a great education, a system which works and can be immediately implemented to increase your ability to serve more clients while growing your own business, and help from one of the foremost marketing experts in the world. That my friends, is a great return on your investment!”

- Megan McKenzie, Certified Book Yourself Solid Coach®

But really, it doesn’t stop there…

An unlimited number of applications will be submitted, but only highly qualified professionals will be selected. That doesn’t mean you have to have a huge resume or experience but you do need to be a high-integrity, big thinker and want to serve others. The sooner you apply, the quicker you can be accepted.

Remember, this program includes the 5-day workshop, plus:

Oh, and, make sure to clear your schedule for the party I host for you during the event on Friday evening.

Ok, so I’m pretty sure, at this point, you want to know how much.

Well, you’re going to be pleasantly surprised. If you compare prices of other similar certifications you’re going to find that with Book Yourself Solid you get a bigger, better brand name for a quarter of the price.

I don’t usually do these kinds of comparisons, but I feel compelled to in this case, because I don’t want you to get ripped off. I just don’t think you need to take out a second mortgage to get a coaching certification. Plus, as you might imagine, I want you to understand the value I’m offering compared to what is typical in the industry.

Consider the pricing of this other marketing coach training.

(Although, with that training, you don’t get a certification, you get “authorized.” That brand is probably equally recognizable.)

If you did that other training, after 6 years, you’d be into them for $35,000. Sure, if you’re booked solid, that’s not a lot of money. But, I imagine, you’d prefer to spend a lot less, and I know you don’t want to be on the hook every year for the rest of your career. Do you? No, of course, not. The only ongoing fees for Certified Book Yourself Solid Coaches is $350 per year just to cover my administration costs, again, no profit for me.

Plus, as a Certified Book Yourself Solid Coach, when you book your own clients, you don’t owe me anything. No kickbacks whatsoever. All revenue goes to you. You booked the business, why should I get anything? And if I send clients to you, I only ask for a 35% referral fee. Again, that basically covers my costs and helps me take care of the staff that is helping you succeed. (Industry standard is a 60% referral fee.)

The 2010 price for the Book Yourself Solid Coach Certification is only $7500. That’s a heck of a lot less than $35,000, isn’t it? But, wait… you won’t even have to pay $7500. And, you’re not going to pay $6500 or even $5500. Check this out…

For the first 15 people that register — I’m rolling back prices to 2009 levels.

The 2009 price for the Certified Book Yourself Solid Coach training was only $4995. That’s $2500 less than this year’s prices. So, you get to pocket that $2500. How do you like them apples?

Act now, because if you are one of the first 15 people to enroll, you’ll pay only $4995 for your Certified Book Yourself Solid Coach license. (Payment plans are available upon request.)

Signup for Booked Solid U module 1

But, don’t wait, because when these first 15 spots are taken, the price goes back up to $7500.

As always, you are free (and very welcome) to call, 877-279-5220 or write with questions. If you’re serious about become a Book Yourself Solid Coach, I’ll speak with you personally.

Upon registration, you will receive a confirmation email with a link to your Certified Book Yourself Solid Coach Application. This must be completed and returned immediately. If, for some reason, you are not accepted into the program, any and all payments you made will be refunded. Your application will be reviewed and responded to within 5 business days of its receipt.

The last 2 trainings have had twice the number of applicants than I could handle and accept. The sooner you apply and are accepted, the more likely you are to get a spot. Act now. Start your future today. Payments, once received or charged, are final and non-refundable unless we are unable to accept your application. If that’s the case, any payments you have made will be refunded.

My dream is that you’ll become a Certified Book Yourself Solid Coach so that you can lift your clients from where they are to where they want to be. We have the power to do that, you know. And through this program, you can personally help your clients build their business while building yours beyond your wildest dreams.

I love you for standing in the service of others as you stand in the service of your destiny.

I hope I have the opportunity to serve you, work with you, and get to meet you personally through this exciting new certification. As always, you are free (and very welcome) to call, 877-279-5220 or write with questions.

Get Certified and do something transformational. Ready to get started? Let’s do it!

Signup for Booked Solid U module 1

Think big,

Michael Port
NY Times Bestselling Author of 4 books and…
The guy to call when you’re tired of thinking small.®

P.S. This is career making opportunity.

P.P.S. If you want to do big things with your own business, this is your chance.