Posts for the ‘Michael's Articles for Amex Open Forum’ Category
Top Ten Reasons Thinking Big in Business is Better
My latest article at Open Forum on The Top Ten Reasons Thinking Big in Business is Better. Here’s how it starts…
Hands down…bigger is better. No, not always. Not in the gas-guzzling SUV sort of way. But when we’re talking about the super-fly thoughts that are traveling through your mind, yes, bigger is better.
You want to be big in business? Then bring big thoughts front and center. It’s your mind that will change your business (and the world). When you think big, you’re large and in charge. Here are 10 little-known facts about big thinking. Big thinking encourages you to….
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9 Comments »Power of the Word
My latest article for American Express’ OPEN Forum. Here’s a preview.
I had a meeting today with a guy who wanted to discuss a possible business collaboration. Basically, he had a pitch for me, and we spoke for about 20 minutes. I offered about five sentences, and he filled the rest of the time with puffery–for his idea, the people involved, and me. What’s puffery? It’s flattery and exaggerated praise, especially when used for promotional purposes. It’s my new favorite word. Pizza Hut is using it in their commercials to point out that the “better-tasting pizza” claims of the Papa John’s organization are no more than puffery. Apparently, Papa was forced to admit as much in a federal court. Yikes.
Continue reading the article at OPEN Forum.
2 Comments »6 Keys to Creating Customer Connection
My latest article at American Express Open Forum on the 6 Keys to Creating Customer Connection.
“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of your clients and a potential referral, or between one of your colleagues and a potential referral. An effective sales cycle is based on turning these simple conversations into relationships of trust with your potential clients over time. We know that people buy from those they like and trust, and you’ll begin to earn this trust when you’re able to answer the following key questions…
Read the complete article about how to create connection with customers.
5 Comments »6 Small Business Systems That Will Save Your Life
My latest small business article for American Express Open Forum.
Everybody’s doing it. Are you?
No Comments »Customer Service Sells (No, Really, It Does)
One of my articles for American Express Open Forum. This might seem obvious but customer service sells. But, not in the way you might think.
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