Posts for the ‘Small Business Sales Advice’ Category
I Know What You Want
I’ve got a sneaking suspicion I know what you want. Wait. Don’t tell me… you want your:
- Calendar booked solid.
- Revenues overflowing.
- Big-name reputation recognized.
Or, maybe you just want to work less and leverage the sweet success of your productivity? As an info-preneur, perhaps? You can do all of this in short order. Get very clear on what you want and I’ll deliver the results with one of two Booked Solid University Courses.
(SCORE A DEAL – EARLY BIRD ENDS MARCH 5. UP TO 50% OFF.)
Booked Solid Passive Revenue - If you want to deliver your services to the world in a bigger way, then you need information products. Create 1, 2 or 10 info products in less than 12 weeks.
OR…
Booked Solid Book Marketing – The easy peasy lemon squeezy way to get as many clients are your heart desires.
If you have any questions call or email.
Phone: 877-279-5220 or email: questions@michaelport.com.
Here’s what you have to do if you really want to be booked solid and get your name out in the world in a big way…
- Know what you want.
- Commit to a plan.
- Follow through.
That’s it… that’s all that is required of you. We live in an equal opportunity world. Sure, some of the pros in the top your field make it look super easy, but I’m willing to bet it wasn’t always that way. But as soon as they realized how to make it happen, they were unstoppable. You need to do the same. When the time is right and the plan is tight, seize the opportunity (Yes, 50% OFF is a big opportunity. Wouldn’t you say?).
1 Comment »Facebook Marketing Gone Wrong
Social media can be a wonderful tool for making friends and influencing people. But, using Facebook email to market events without express permission, is spam, any way you slice it. This is a screen capture of just a few of the 1000 plus emails I’ve received this month. Only one of them is personal, relevent and anticipated.
If your email is here, I feel justified making it public b/c you’re marketing public events. The thing I find most interesting is that you can only send an email in Facebook to 20 people at a time so it was obviously a conscious choice to include me in these mailings. When you see the events in the screen capture, you’ll understand just how wrong that was.
13 Comments »Give Them More To Love
Give Them More To Love – my February 2010 article for Entrepreneur Magazine.
There are two basic ways to increase sales: get new business or increase repeat business. We probably don’t need to get into the fact that it’s far easier and more cost effective to show existing customers how to buy, consume and enjoy more of what you sell than it is to find new customers. You’d rather sell 100 things to 10 people than 100 things to 100 people, right? Makes sense.
So, as you plan your sales strategy for the new year, start singing the tune “Baby, come back . . . ” because if you aren’t working to capture clients for life, you are letting money walk out the door. Don’t sell just once. Bring customers back again and again.
Continue reading the sales article at Entrepreneur Magazine.com.
2 Comments »How to be a superhero
My 5-year-old son, Jake, looked at the cover of Seth’s new book, Linchpin, which was sitting on my bedside table, and remarked, “Daddy, does that book teach you how to be a superhero?” I smiled and said, “Why, yes. Indeed it does.”
4 Comments »The Best In The World, But Do You Believe It?
Here’s a video from the NFL Fantasy Football “Pick Me” Campaign. The best athletes in the world showing off their “unbelievable” talents.
But there’s a problem. Most people, myself included, don’t know whether or not to believe it’s real. Because these are Reebok sponsored videos (read: ads), are they acts of draw-dropping athletic mastery or are they tricks created through special effects and clever editing? Either way, it’s fun to watch. But this is representative of what you’re dealing with as a salesperson or someone who sells something, anything. Most people think there’s a catch, a trick, something up your sleeve.
The public is afraid of being bamboozled, and rightly so.
Years ago, I offered seminars all over the country as “pay what you want or pay nothing” events; no strings attached. I promised no up-sells, pitches or offers of any kind, not even a table selling books. Just a motivating, content rich, memorable small business success seminar. Still, my office received hundreds of calls from people asking, “What’s the catch? There has to be a catch.” The theory was that nobody would go to the trouble of producing seminars all over the country without a sales angle. I do. Do you? Of course, we know why there is such general distrust in the marketplace. People have been burned over and over again. We live in the age of the bamboozle. (Oh, and, by the way, I would understand if people thought there was a catch if I offered the typical pitch-fest seminars in the past. But I don’t, never have, and never will.)
Just like these athletes are the best in the world at what they do, I know I’m the best in the world at what I do—teaching you how to be a successful entrepreneur and small business success. But, no matter how long I’ve been doing it, how many books I’ve sold, how “famous” I am, I know that I have to do everything in my power to counteract the fear of the bamboozle. How do I do it? Lots of ways. I start by simply giving so much value that you think I’ve gone too far and then I give more.
(Update: For the record, I’m not the only “best in the world” at what I do. There are a number, maybe even lots of “best in the world” in every service driven field. Each client defines what “best in the world” means to them and will hire the person that is the “best in the world” for them given a whole host of various criteria.)
2 Comments »
