Read The Instructions

By Michael Port

I must admit I don’t read directions. In part because I’m impatient and in part because I like the process of figuring out how something works on my own. But I always read instructions. If I receive an email that says, in the first paragraph, “I’d like to introduce you to an author. He’s written such and such book,” and I write back saying, “What book did he write?” I waste their time, and mine, and look foolish to boot. The same goes for asking questions of others about things you can find out on your own. This is the first rule of entrepreneurship and doing big things in the world: Get good at finding answers to things you don’t know. But don’t use up all your chits with others on things you could have figured out with a search on google or simply by reading the instructions.

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