Browse: Home / Everything You Need To Succeed / Booked Solid Marketing Mastery

Booked Solid Marketing Mastery

Module 1: Booked Solid Marketing Mastery, based entirely on Michael Port’s Book Yourself Solid system from his mega-bestselling book, is where you learn proven lead generation and small business marketing systems so you can get more clients, faster. In just 12-weeks, you’ll learn how to market your professional services and build a solid marketing foundation based on trust and credibility. Using our proprietary marketing model of  7 core self-promotion strategies, you’ll generate a full pipeline of clients and referrals and master hundreds of creative, profit-producing, smarter small business marketing tactics that work.

The Booked Solid Marketing Mastery module includes 2 specialized course curriculum:

  1. Marketing Mastery (Your Foundation, Building Trust & Credibility, 7-Core Self-Promotion Strategies and more)
  2. Personal Mastery (Self-Confidence, Faith, Belief in the Future, Effectiveness, Fulfillment, True Purpose and more)

This Booked Solid Marketing Mastery module is an absolute must if you want to:

Summary

This module provides you with verbal and written exercises and booked solid action steps that will show you how to market professional services. Plus, our customized Personal Mastery curriculum ensures that you think big about who you are and what you offer the world.

Eliminate feelings of frustration and continually be inspired to take the right actions to reach your lead generation and small business marketing goals and set new ones beyond what you previously thought possible. With the easy-to-follow Booked Solid Marketing Mastery roadmap you’ll know how to get clients for your small business while making the most of your time, money and energy. Finally, simplify and conquer your lead generation efforts and start driving in new clients, today. Ready to enroll? Go for it. Need more info? Check out the schedule or read the Program Overview to understand how it all works. Keep reading…

Booked Solid Marketing Mastery
Comprehensive Curriculum

Part 1: Your Foundation

Lesson 1: The red velvet rope policy of working only with ideal clients

  • Ideal Clients, The Duds and Everyone Else
  • What Turns You Off Or Shuts You Down?
  • Define Your Ideal Client
  • Qualities Of Your Ideal Client
  • Creating Your Red Velvet Rope Policy
  • Which Clients Fit the Profile and Which Don’t?
  • Ideas For reigniting Mid-Range Clients
  • Pruning – A Perpetual Process

Lesson 2: How to know why people buy what you’re selling

  • Identifying Your Target Market
  • Identify the Urgent Needs and Compelling Desires of Your Target Market
  • Offer Investable Opportunities
  • Uncover and Demonstrate the Benefits of Your Investable Opportunities

Lesson 3: How to develop your personal brand so you’re meaningful and memorable

  • Releasing Blocks
  • Finding What Makes You Uniquely You
  • Exploiting Your Quirks and Natural Talents
  • The Two Components of Your Personal Brand
  • Your Who and Do What Statement
  • Your Why You Do It Statement

Lesson 4: How to talk about what you do so you’re not confusing and bland

  • What’s In It For Me?
  • Five-Part Book Yourself Solid Dialogue Formula
  • The Long Version
  • The Medium Version
  • The Short Version
  • Getting Into a Book Yourself Solid Dialogue With Ease

Part 2: Building Trust & Credibility

Lesson 5: Who Knows What You Know and Do They Like You?

  • Becoming a Category Authority
  • Deciding What You’d like To Be Known For
  • What Do You Need to Learn and How Will You Learn It?
  • Making the Mental Shift Into Expert Status
  • The Power Of Likeability

Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle

  • The 6 Keys to Creating Connection
  • The Always-Have-Something-To-Invite-People-To-Offer
  • The BYS Sales Cycle Process
  • Using the BYS Sales Cycle To Unconditionally Serve Your Clients

Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.

  • The Power of Information Products
  • Start With The End In Mind
  • Define Your Product
  • Assess The Need
  • Five Steps To Creating Your Content
  • A Necessary Step In Your Business Development

Lesson 8: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.

  • The 4-Part Super Simple Selling System
  • Practice Without Pressure

Part 3: The Book Yourself Solid 7 Core Self-Promotion Strategies

Lesson 9: The Book Yourself Solid Networking Strategy

  • Expanding Your Network
  • Informal Networking Opportunities
  • Formal Networking Opportunities
  • Networking Events – What To Do
  • Networking Events – What Not To Do
  • Always Networking

Lesson 10: The Book Yourself Solid Direct Outreach Strategy

  • Create Your Direct Outreach List
  • Sending Letters
  • Making Calls
  • Sending Emails
  • Sending Postcards
  • Flyers and Brochures
  • Whatever-It-Takes Direct Outreach
  • Ways To Make a Personal Connection
  • Promoting Through The Press
  • Create Your Direct Outreach Plan

Lesson 11: The Book Yourself Solid Referral Strategy

  • What Is A Quality Referral?
  • Finding Referral Opportunities
  • Beginning The Referral Process
  • Understand Why Clients Would Refer To You
  • Find Where Your Referrers Make a Referral
  • Communicate How Your Referrers Should Make A Referral
  • Start The Referral Connection
  • How To Follow Up with Referrals and Referrers

Lesson 12: The Book Yourself Solid Web Strategy

  • Identify The Purpose Of Your Website
  • Website Basics
  • The 10 Most Effective Web Site Homepage Formats for Service Professionals
  • Web Formats You Like and Dislike
  • 9 Book Yourself Solid Web Traffic Strategies
  • Getting Listed in Search Engines and Optimizing Your Site
  • Promote Your Site Through Directories
  • Discussion Board Web Marketing Strategies
  • Cross Promoting Through Marketing Partners
  • Using Tell-A-Friend Forms
  • Increasing Conversion Through Thank-You Pages
  • Profit From Pay-Per-Click Advertising
  • The 5 Essential Principles of Visitor Conversion
  • Learning Web Marketing In Action

Lesson 13: The Book Yourself Solid Speaking Strategy

  • Self-Promotion Speaking Strategies
  • Getting Promoted By Others Speaking Strategies
  • 4 Levels To Booking Your Way Up The Ladder
  • Getting Booked To Speak And What You Need
  • Putting Your Presentation Together
  • Organizing Your Information
  • To Speak Or Not To Speak, That Is The Question

Lesson 14: The Book Yourself Solid Writing Strategy

  • The 5-Part Book Yourself Solid Writing Strategy
  • Deciding On The Subject
  • Choosing An Ideal Topic
  • Creating An Attention-Grabbing Title
  • Writing Your Articles
  • The Intro
  • The Body
  • The Conclusion
  • The Author’s Resource Box
  • Getting Your Articles Published Online
  • Submitting Your Articles To Directories
  • Getting Your Articles Published Offline
  • The Query Letter
  • Helping Editors Help You

Lesson 15: The Book Yourself Solid Keep-In-Touch Strategy

  • Developing Content For Your Keep-In-Touch Strategy
  • Choosing Your Keep-In-Touch Tools
  • Choosing Ezine Format And Layout
  • Deciding On Your Ezine Publishing Schedule
  • Using Cards, Calls, And Can-Do’s to Keep-In-Touch
  • Automating Your Keep-In-Touch Strategy

Wait… There’s More!

An Added Bonus: Personal Mastery

While you learn smarter marketing tactics, when you enroll in Module 1: Booked Solid Marketing Mastery, you’ll also experience an inspiring and enlightening journey toward full self-expression and achieve complete and utter confidence through out customized, Personal Mastery course.


Booked Solid University brings richness to your business building journey by also focusing on your personal mastery. The Personal Mastery component of the Booked Solid Marketing Mastery module is where all your knowledge and business aspirations culminate in an unstoppable force of business confidence and extreme capability. Easy to integrate into your current day-to-day practices so you can be more effective yet still have work/life balance, our customized, big thinking, personal mastery program will have you sitting at the front of an unstoppable joy-ride.

Mastery Within Yourself and Your Work

Personal Mastery starts with a thought provoking, in-depth assessment that will set your intentions and create a clear plan of action to create the results you want. The foundation of this plan of action is a breakthrough practice called Conscious Learning.

Conscious Learning uses simple yet powerful practices to accelerate your learning and supercharge your results. Putting these practices into action will put you into the top 1% of performers wherever you use them. You’ll have more business confidence and be more effective. Finally, discover work/life balance through intelligent personal discovery, heightened success, and peaceful knowing when you:

Each lesson reveals critical factors for success, fulfillment, and continuous improvement so you can be more effective and have more business confidence. Shed light on what is working in your life and what needs your attention. But, it goes beyond that. It even goes beyond competence or skill. Personal Mastery delivers practices that you will use and immediately apply to improve your results and be more effective. It also shows you how to approach your life and business as a creative work in progress that continually grows and expands. If you’re ready to do big things in the world, you can enroll now.

Personal Mastery Comprehensive Curriculum

Introductory Lesson: Conscious learning to accelerate your results

Lesson 1: Putting the power of commitments to work for you

  • Inventing and committing to new and exciting possibilities.
  • Collaborating with others to make those possibilities a reality.

Lesson 2: Cultivating empowering moods to create breakthroughs

  • Shifting from disempowering moods that close you down to empowering moods that open you up.
  • Turning breakdowns into breakthroughs.

Lesson 3: Eliminating waste in your life

  • A new definition of value and waste.
  • Discovering and eliminating sources of wasted time, energy, and money.

Lesson 4: Gathering support from everyone and everywhere

  • Building networks of support.
  • Finding support in new places.

Lesson 5: Breaking free of limiting ways

  • Dropping your notions of how life should be.
  • Being more effective and fulfilled by opening up to how life is.

Lesson 6: Bringing your whole self to your life

  • Bringing all of your talents, creativity, resourcefulness, and courage.
  • Addressing your whole life.

Lesson 7: Shaping your reputation

  • Building social capital.
  • Make collaboration and partnership easier.

Lesson 8: The power of listening

  • Listening with more than our ears.
  • Shaping our listening to increase our power.

Lesson 9: The source of fulfillment

  • Gratitude for our precious life.
  • Stopping the practices that keep fulfillment always beyond our reach.

Lesson 10: Relax and renew

  • The secret to sustained excellence.
  • Increase your effectiveness and enjoyment of life.

EARLY BIRD SPECIALS!

ENROLL TODAY and take advantage of our big thinker discounts. And, in just a few short weeks, you’ll see your calendar filling up with clients that energize and inspire you and put money in your bank account. Super sweet.

The mastery learning process has been designed to meet you where you are and get you to where you want to be – in just a few weeks time – start now. Learn more about Booked Solid University’s easy enrollment process and low prices.

You can also check out the schedule or read the Program Overview to understand how it all works