Pay-For-Results
By Michael Port
Today, someone asked me what I thought about pay-for-results consulting because their potential customers were rejecting sales offers claiming they couldn’t afford the service.
I like the concept but it’s risky, especially if don’t have a lot of cash on hand at present. To see the returns you’re looking for, generally, it’ll take time for your clients to produce results. If you offered a service that was fast, meaning it showed results in a week or so, then it would make sense to set up a pay-for-results only fee structure. But if you’re going to rely on long-term results you best make sure you have a lot of cash on hand. Also, you best make sure you are serving only the most ideal clients. Not only the kinds of clients that energize and inspire you and allow you to do your best work but are people of the highest integrity and will actually pay you what they owe you. Because only they will really know what they owe you.
Of course, at the end of the day, you only know if something works if you try it.
But there’s something else to consider. There’s a funny thing that happens when you’re a service provider; customers mirror you and your actions. If you don’t invest in yourself they don’t invest in you. If you’re not willing to pay for the kinds of services you offer why would (or should) anyone buy they from you? 
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