Small Business Marketing: Don’t be so differrent

By Michael Port

Being different is not necessarily a good thing. Sometimes, if you’re too different potential customers don’t know what to make of you. They don’t know what “frame” to put you in. Plus, too much difference can be overwhelming, confusing and even irritating. Pick one thing. Pick one area to be dramatically different in a way that matters to you and to your customers. Then, make sure everything else meets clients expectations and industry standards.

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