Overcome Insecurities To Develop Your Personal Brand
Steve Adubato wrote an an article in the Star Ledger, NJ’s largest newspaper, about Book Yourself Solid and how I overcame insecurities and conflicting intentions to develop a big (and meaningful) personal brand identity. Here is an expert:
Business coach Michael Port wrote a terrific book called “Book Yourself Solid” in which he offers this insight: “Business problems are really personal problems in disguise.”
Port says many of the challenges he has faced in “fully expressing himself” were blocked early on in his career by what he called “conflicting intentions.” He knew he needed to promote himself and his work in a more aggressive way, but he had an inner struggle because he kept asking himself what his father, a respected physician, would think if he engaged in this kind of self-promotion.
Read the rest of the article here.
