The Contrarian Effect – Ranked “Best of 2008″
Today I found out that The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite, a book a wrote with Liz Marshall, was chosen by The Amazon.com Editorial Board as the #9 Best Business Book of 2008. It’s quite an honor.
Want to know what I did to make it happen? Nothing. Expect work with Liz and attempt to write a great book.
You can’t make these kinds of things happen. You can only do your work. And if you do good work it’s sometimes recognized but not often.
There really aren’t any shortcuts to the top. Sorry. Hope I’m not the bearer of bad news…
