Facebook Marketing Gone Wrong
Social media can be a wonderful tool for making friends and influencing people. But, using Facebook email to market events without express permission, is spam, any way you slice it. This is a screen capture of just a few of the 1000 plus emails I’ve received this month. Only one of them is personal, relevent and anticipated.
If your email is here, I feel justified making it public b/c you’re marketing public events. The thing I find most interesting is that you can only send an email in Facebook to 20 people at a time so it was obviously a conscious choice to include me in these mailings. When you see the events in the screen capture, you’ll understand just how wrong that was.
Facebook Marketing Gone Wrong http://bit.ly/9ab6Nv
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Facebook Marketing Gone Wrong http://bit.ly/9ab6Nv
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What!? You’re not attending free Zouk and Salsa night halfway across the globe in Brisbane?!?
You’re right Michael, these are getting pretty ridiculous. Sometimes I take a look to see what I’ve been invited to just for a quick laugh. Most invites are so random that I usually go back and unfriend the sender… The “ignore all” feature is Facebook’s best invention. I feel a “LouTube” video rant coming on!
You turned down “We’re HOT and the Flame is Lit” Event? And to think you missed out on all that Heat.
Some of these are hillarious, and yet, bottom line, a total waste of time for the reader. If only there was a way, right?
Love this post. Well done, Michael.
PS: Lou, can’t wait for your video rant.
HAHA…I don’t know, Mike. I thought “Thanks Lee…yeah, seriously, right?” was pretty darned compelling and…oh, wait a minute…you’re not Lee!
Hope it slows down for you. It’s pretty distracting when there are messages in there that you actually WANT to get to and can’t even see them.
Have a great week.
Relieved to see I didn’t mess up somewhere! I think a lot of people are still learning how to use social media & what the proper etiquette is. I think your examples of what not to do will help people avoid making the same mistake. Maybe examples of good solid posts would be helpful as well.
Michael,
It’s too sad to even contemplate for more than 10 seconds how much junk we all sift through to get to the “gold”. Remember when picking up the regular mail and looking through it was exciting? And then email….how exciting to be able to be in touch globally with friends from all over the world and now how important the spam software is for our sanity and computer’s health.
Not sure how, but one day we might be able to automate our “catch” of spam at Facebook. I see you have some “great minds think alike” company in Nancy Marmolejo: Facebook Event Spam: Please, Please Stop.
(http://www.facebook.com/home.php?#!/notes/viva-visibility-coaching-and-consulting/facebook-event-spam-please-please-stop/143312952380)
So proud that you’re standing out there as an example.
I’m sure I’ve slipped up before and well…that’s growth as long as the frequency and duration decreases.
Thanks for the reminder and role model! I hear ya!
Thank you, thank you, thank you for saying this. I’ve actually emailed people back and ask why they sent me something that is of no interest and they answered, “Well because you are on my friends list.”
Not a good enough reason people. Really.
It is definitely SPAM, as are the blingees and postcards. I deleted 57 off my wall one day. I know (some) people send them to stand out and send good sincere wishes, but it is out of control.
Facebook Marketing Gone Wrong @MichaelPort : http://shar.es/mm9iN – See screen capture of my inbox and learn what not to do.
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Michael:
Thanks for bringing attention to this issue. These emails, event invites and “gifts” posted on the wall are getting out of control. Hopefully more people will see your post and change their ways. Lou’s video rant will be helpful too!
I hear you Michael, if the messages being sent out are not done with out thought and discernment they just become part of the noise, and isn’t useful to anyone. It IS a networking site, but maybe there needs to be some education on how to use networking in an appropriate manner. The spray gun approach simply does not work, and can be very annoying. The question then is, how shall we educate these potential spammers? I like the idea of Lou’s rant! but how about a challenge to the Facebook gurus out there, to set up some ettiquette guides to use networking on Facebook in a productive/constructive, rather than destructive, way!
Facebook Marketing Gone Wrong http://shar.es/mRMzN Thanks for posting this @michaelport Its all about relevance and respect.
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